We Are All Stars

Gatorade turns high school team's locker room into NBA-worthy space

Gatorade surprised the Riverdale High School basketball team by converting their old, run-down locker room into a meticulously designed, NBA-style professional locker room. But to keep it a surprise, Gatorade had to pull off the entire makeover undetected while the team played their critical, deciding game. NBA star Dwyane Wade also made a surprise appearance to talk about the need for constant hard work to win and to succeed as an athlete.

BEfore and after

2x Clio Awards Gold Winner - Experiential and Branded Content

CREATIVE CREDITS

Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez, Gustavo Sarkis
Associate Creative Director: Doug Menezes
Art Director: Tiffany Lam
Copywriter: Scott Reedy