I’m Brazilian-born, American-made, and I’ve been obsessed with brands since I can remember. I started at the 2000's digital powerhouse Agencia Click (now Isobar), then moved on to TV1 Group where I helped redesign Banco do Brasil’s website, which at the time was the largest bank portal in Latin America. That work got international attention and eventually took me to Dubai, where I joined boutique design shop Xische and then Wunderman MENA, working on brands like the Government of Dubai, Mars, and Land Rover.

In 2008, I created a personal blog and portfolio that went viral. It was featured on hundreds of design sites, magazines and even a interview on live French TV. That opened the door to the U.S., where I joined Crispin Porter + Bogusky in Boulder during their best years. There, I worked on award-winning campaigns for Burger King, Kraft Mac & Cheese, American Express, Old Navy, and more.

From there, I made my way to TBWA\Chiat\Day Los Angeles, where I helped lead global work for Gatorade, Adidas, Nixon, Robinhood. I became Global and North America Creative Director on Gatorade and stayed with the agency for almost 9 years. In 2021, I directed and produced A Mammoth Dream, a four-part documentary series on Olympic beach volleyball legend Alison Cerutti. The series aired live on television during the Tokyo Olympics and was picked up by Paramount+ Latin America for streaming.

Most recently, I joined Ogilvy as Executive Creative Director, leading the California office and launching work for Dove, Zendesk, La Marca, Glade, Coca-Cola, and more. My work’s been recognized by Cannes Lions, D&AD, One Show, Clios, LIA, Andy's, etc. I love big challenges and good people. Let’s make something worth talking about.