I’m Brazilian-born, American-made, and I’ve been obsessed with brands since I was a teenager. I tried to hide when I started designing flyers for my punk band as a teenager but gave in and got a BA in advertising.

I started at the 2000's digital powerhouse Agencia Click (now Isobar) and quickly moved into design leadership, helping redesign Banco do Brasil’s website, which at the time was the largest bank portal in Latin America. That work got international attention and eventually took me to Dubai, where I joined boutique design shop Xische and then Wunderman MENA, working on brands like the Government of Dubai, Mars, and Land Rover.

In 2008, I created a personal blog and portfolio that unexpectedly blew up. It was featured on hundreds of design sites, publications and even a interview on live French TV. That opened the door to the U.S., where I joined Crispin Porter + Bogusky in Boulder during their best years. There, I worked on award-winning campaigns for Burger King, Kraft Mac & Cheese, American Express, Old Navy, and more.

From there, I made my way to TBWA\Chiat\Day Los Angeles, where I helped lead global work for Gatorade, Adidas, Nixon, Robinhood. I became Global and North America Creative Director on Gatorade and stayed with the agency for almost 9 years. In 2021, I directed and produced A Mammoth Dream, a four-part documentary series on Olympic beach volleyball legend Alison Cerutti. The series aired live on television during the Tokyo Olympics and was picked up by Paramount+ Latin America for streaming.

Most recently, I'm a Executive Creative Director at Ogilvy, leading the California office and launching work for Dove, Zendesk, La Marca, Glade, Coca-Cola, and more. My work’s been recognized by Cannes Lions, D&AD, One Show, Clios, LIA, Andy's, etc. I love big challenges and good people. Let’s make something worth talking about.