Nixon believes in pushing the Never Been Done, getting out of your comfort zone and do something for the first time. Whether you’re a watchmaker, a surfer, or an artist. Those with the creative mindset are always “Alive” and view time as a possibility to push themselves and the things they do.
Coming from California, the home of surf, skate and snowboarding, gives Nixon the credibility to connect with an action sports audience. And they have excelled at it. The next challenge is to reach to a broader lifestyle audience. People that are wired like S/S/S but don’t necessarily Surf, Skate or Snowboard. We called them the “Never Trapped”. With an audience located we moved on to our message. What are we going to tell them that feels authentic to their lifes and true to Nixon soul? We challenged them to be Alive In California.
To promote one of the most anticipated movies of all time, we worked with Coke Zero to give Tron fans a real-life version of the action by combining GPS and motion-detection technology in a mobile game - Tron: LiveCycle. An alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of topping the leaderboard as you force other ARG gamers to crash into your light walls, while you avoid theirs!
Corporate Identity. Package revamp. "Good Taste" Propaganda posters.
http://pinterest.com/greypoupon/
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/ Design Director
Kraft Mac & Cheese projects.
Snap the Old Navy logo anywhere (in store, on a bag, in the mail, online, even on TV!) to get instant surprises. And see the latest looks and how people are rocking them.
/ Associate Design Director
