Nothing raises your game like the love/hate relationship between you and your rival.
Gatorade is always looking to help athletes win from within, so we tapped into a counterintuitive source of inspiration—rivals—to inspire athletes to harness their drive and rise above the rest. Starring Houston Texans defensive end J.J. Watt and other athlete rival duos, we crafted a story about the power of rivals in sport. They make your life hell, but they also make you great.