dougmenezes.com
Creative Director and Filmmaker
whopper lust
A Burger King’s challenge for whopper lovers
The campaign is centered around DirecTV channel 111, which aired endless footage of a spinning Whopper. If viewers watched for five minutes, they earned a free Whopper. If they watched for 10 minutes they earned two free Whoppers. And so on. Viewers had to pay attention, responding to occasional prompts, to qualify for their Whopper burger.
My role was to create the visual design of the experience.
This campaign was a Gold Pencil winner for Branded Content/Games at the 2012 One Show
