two teams, one trophy

Adidas 2014 World cup final reactive campaign

the campaign

With more than half of the world watching, the World Cup Final was expected to be the single most viewed event in history. We used this stage, to show the world what it takes to be in the final, what it means to be All In or Nothing. To tell the most compelling, distinctive and relevant story, we used actual heroes, players and moments from the two competing finalists. The biggest barrier - we only had 5 days to produce a film from the time the finalists would be determined and the actual Final match.

watch the film

Agency: TBWA Chiat Day Production Company: Elastic Director : Patrick Clair Executive Producer : Jennifer Sofio Hall Lead Animator/Compositor: Raoul Marks Composting : Maciek Sokalski, David Badounts, Rob Nederhorst CG Lead : Andrew Romantz CG Artists: Erin Clarke , Paulo De Alamda Designer : Paul Kim, Ram Bhat Production Coordinator: Kyle McIntyre Producer : Carol Collins Additional Producer : Jamie McBriety

HOw we pulled it off

Germany '4EVER' Victory film

DIGITAL ASSETS

THE RESULTS

Over the course of the tournament, the adidas Finale film - Two teams, One Trophy - was The Most Watched Piece of Branded Content in the world. In the end, adidas was undoubtedly the brand that won the World Cup.

Creative CREDITS

Executive Creative Director: Fabio Costa
Creative Director: Renato Fernandez
Creative Director: Gustavo Sarkis
Associate Creative Director: Doug Menezes