Remaking the 2000s hit "My Neck, My Back to launch Dove's new whole body deo"
For the launch of Whole Body Deo, Dove wanted a culturally relevant piece that told women how and where to use this product. So, we teamed up with Grammy-nominated rapper Chika to reboot the early 2000s hit "My Neck, My Back" into a music video spotlighting real women battling odor and discomfort—from their neck to their back to their... everywhere else.