Protect this kid

In the US, people who oppose anti-LGBTQ rights are claiming that LGBTQ people are groomers and pedophiles who pose a threat to children. They use language like “protect our children” to sow misinformation about the LGBTQ community and pass legislation that attacks LGBTQ rights.

With this campaign we set out to flip the narrative, de-weaponizing the “protect our kids” language and use it to humanize the LGBTQ community and protect their rights by showing photos of children with the simple call to action “Protect this kid.” We then revealed the children today: all prominent LGBTQ athletes, artists, and thought leaders sharing their personal stories.