I am Major
Paramount's Ghost in The Shell Launch Campaign
I Am Major, a fully integrated campaign to launch Paramount’s blockbuster film. The campaign was designed appeal to women by making Scarlett Johansson’s character more human and sympathetic. 21st Century women may not be able to relate to a cyborg cop hunting down her past, but they can relate to the tremendous pressures pulling her to fulfill many roles at once. Along with the trailer and we produced a microsite that gave fans access to a unique I Am Major filter.
Awarded World's Best Player 4 times. Five time Champions League leading scorer. Barça's all-time leading scorer. Can Leo Messi do it all himself? Watch full-length film here: https://youtu.be/XviYhMgvZIQ Song: "Train" Artist: Crown and the M.O.B.
CREATIVE CREDITS
Creative Director: Doug Menezes
Associate Creative Directors: Steven Townsend, Travis Swingler