Never lose the love

Inside Every Athlete There Is A Kid Who Fell In Love With Sports.

The film shows the best Gatorade athletes being pushed throughout their training by a version of themselves that represent when they first fell in love with the game. To this “mini-me” version, all the hard work and struggle that goes into being the best was still exciting and fun. By creating this metaphor, we show that the best athletes in the world never lose that love that they had as a child, and it’s, in fact, a part of what makes them as great as they are. 

Bronze at Clio Awards for film and shortlisted at Cannes Lions Festival.

Creative Credits

Chief Creative Officer: Renato Fernandez
Creative Director: Doug Menezes, Mark Peters
Directed by Rick Famuyiwa