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the Story Behind the FC Barcelona historic Season

In the last decade, the dominance of FC Barcelona has been clear. They have claimed four Champions League crowns, six league titles and three cups. Despite all this success, the team stumbled in the 2013/14 season and didn’t claim any major trophy. Incredibly, in the following season, Barça was virtually unstoppable and won its second treble. So what changed between the seasons? What did the staff, coaches and club do behind the scenes to reignite the fire? What’s the secret behind their turnaround?

To answer this question, with the help of Gatorade, we created a 20 minutes documentary featuring Leo Messi, Gerard Piqué, Luis Suárez, Javier Mascherano, Ivan Rakitić, Juliano Belletti and Dr. Dani Medina. 

film

trailer

Launch Event at camp nou

The film was launched globally prior to the first FC Barcelona 2015 Champions League home game. An hour before the match we invited media and partners to a private screening inside FC Barcelona Museum at Camp Nou. The film was followed by a Q&A session which I had the honor to share the stage with former Barça player Juliano Belletti and Director of Gatorade Sports Science Institute James Carter. 

Visual Language

We developed a full visual identity for the film that was used throughout the campaign.  

The Results

The film had over 5Million views online and was aired by BarçaTV globally. FC Barcelona spontaneously played the entire documentary before every home game of their 2015/16 season at Camp Nou. This gave us unprecedented earned media that gives Gatorade the credibility they want as a brand that authentically fits in the football world, and visibility to thousands of FC Barcelona fans every game.