Like a mother 

When one of the greatest athletes of all time becomes a mother, she doesn’t stop being one of the greatest athletes of all time.

Gatorade’s “Like a Mother” is a powerful tribute to the relentless determination that fueled Serena Williams's extraordinary return back to tennis 10 months after motherhood and told through the words of her own mother, Oracene Price. 

The spot came out just before Williams' 2018 Wimbledon final to celebrate her extraordinary achievement in coming back so soon after a near-fatal childbirth -- including her post-match comment that she was "playing for all the moms out there.”

AWARDS

2019 Clio Sports Awards:
Silver - Film

Creative Credits

Chief Creative Officer: Renato Fernandez
Creative Director: Doug Menezes, Mark Peters
Associate Creative Directors: Liz Cartwright, Stephen Lum