Good Burn

Where There's Smoke, There's a Good Burn
California's wildfire season now stretches 40 to 80 days longer than it did three decades ago, devastating over 14,000 homes in the last ten years alone. However, not all fires are destructive. Controlled burns can significantly reduce the risk of catastrophic wildfires. To shift perceptions about fire, we're introducing a new kind of burn — a weed brand that supports prescribed burns. As you light up, we're managing fires that protect our landscapes.