dougmenezes.com
Creative Director and Filmmaker
THE dribble effect
What Fuels the world's best footballers?
When Messi does a brilliant move he causes a chain reaction that inspires hard work, sweat and greatness. This effect ripples from his biggest rivals all the way to aspiring young athletes watching from their screens all around the world. But these screens can only motivate us if, at some point, we let them go, and go sweat. Otherwise, it’s just distraction. The best fuel the best, and Gatorade fuels them all.
Featuring: Lionel Messi, Alexis Sánchez, Coutinho, Hernanes, Roberto Pereyra, Stephan Lichtsteiner, Andrea Barzagli, Roberto Firmino, Alberto Moreno, Joel Campbell, Olivier Giroud, Aaron Ramsey, Iniesta, Jordi Alba, Munir, Marc Bartra, Juventus F.C., Liverpool F.C., Arsenal F.C. and FC Barcelona.
#TheBestFuelTheBest #Gatorade
THE film
campaign key visuals
Behind the scenes
