"50"

Fueling The Champions Within Us All Since 1965

"50" celebrates Gatorade's 50 years of fueling champions by reminding everyone that the moments that we celebrate in sports don’t happen without hard work and the fuel it requires. The film begins with the 1965 Florida Gators, they do push ups and as they count up to 50, each number is linked to a classic sports moment that has meaning to Gatorade.

EXTENDED content

Knowing that sports fans would be viewing the film, there was also an interactive experience on Gatorade's YouTube page. This version had links during the playback that allow viewers to dive deeper into the moments. View some of the extended moments below.

All Moments

Credits

Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Creative Director: Gustavo Sarkis
Creative Director: Mark Peters
Associate Creative Director: Doug Menezes