Messi and Suárez go from best friends to fierce enemies in Gatorade’s largest global campaign.
Every four years, when players leave their clubs to join their national teams, new rivalries are born. Because fans love those players when they play for their clubs, but hate them when they play against their national team. Because teammates that are best friends when they play for the same club, become rivals when they play for each of their national teams.
Every four years everything changes, except what's inside them.
2019 Clio Sports Awards:
Bronze - Film
Chief Creative Officer: Renato Fernandez
Creative Director: Doug Menezes, Mark Peters
Associate Creative Directors: Bruno Acanfora, Ariel Abramovici
Directed by Ernest Desumbila at Sauvage TV