bit bottles

Superbowl XLVII 3d Mapping Projection Billboard

Bit Bottles is a project in which 3840 bottles were placed on a panel on the exterior of the Trump Soho Hotel in New York City during Super Bowl week. The bottles represent the amount of Gatorade it took to fuel the Broncos and Seattle Seahawks on their way to the Super Bowl XLVIII.

The bottles featured a digital "projection mapping" visualizing the journey of both teams through the season. Each of the bottles on the panel is projected with a different Gatorade flavor, as if each bottle were a “pixel." The effect gives the panel the feeling of a 3D animation.

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Storyboard

CREDITS

Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez, Gustavo Sarkis
Associate Creative Director: Doug Menezes