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dougmenezes.com

Creative Director and Filmmaker

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Adidas The Final - Reactive Campaign

“Two teams. One trophy” is a reactive project for the final game of the World Cup, made with fresh-out-of-the-oven scenes performed by the finalist teams during the tournament. At TBWA\Chiat\Day LA we created two films, digital banners and print; all of them executed while the World Cup unfolded and the finalists were unveiled. It’s a true reference for advertising at the speed of culture generating over 20 Million views on Youtube.  There couldn’t be a better way of ending the All In Or Nothing 2014 World Cup campaign.

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