Ades Vis ID

New Visual Identity for Coca-Cola's Blended Juice Ades

Ades is the Coca-Cola Company’s plant based beverage brand seeking to change the way customers view the category. Inspired by the children’s game of mixing and matching, this visual identity focuses on unique combinations to create endless possibilities. The system uses a simple gridded framework of horizontal blocks that swap different ingredients, textures, and colors to represent the different blends of Ades.

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