Bit Bottles is a project in which 3840 bottles were placed on a panel on the exterior of the Trump Soho Hotel in New York City during Super Bowl week. The bottles represent the amount of Gatorade it took to fuel the Broncos and Seattle Seahawks on their way to the Super Bowl XLVIII.
The bottles will feature digital "projection mapping" visualizing the journey of both teams through the season. Each of the bottles on the panel is projected with a different Gatorade flavor, as if each bottle were a “pixel." The effect gives the panel the feeling of a 3D animation.
During a typical NFL game, a football team will consume approximately 40 gallons of Gatorade. That equals 160 bottles of 32 Ounce bottles of Gatorade. Through the 24 games a team plays in the season, that equates to 3840 bottles.