On February 24th, Patrick Kane fractured his clavicle following a cross-check play. He was expected to be 12 weeks out leaving the Chicago Blackhawks without its best player in the run for the Stanley Cup.
On April 15th, he surprised the hockey world and was cleared to play in only 7 weeks. To celebrate his lightning fast recovery Gatorade tasked us to come up with last minute concept they would share on their social media channels in the exact moment he hit the ice.
On March 25th, Her Majesty the Queen signed into law progressive new rules for London that ensure everyone in the UK is free to share their homes with guests from around the world. In other words, authorizing AirBnB to operate in the Uk. To celebrate the moment AirBnB tasked us to develop a last minute concept they would share to their fans.
To promote one of the most anticipated movies of all time, we worked with Coke Zero to give Tron fans a real-life version of the action by combining GPS and motion-detection technology in a mobile game - Tron: LiveCycle. An alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of topping the leaderboard as you force other ARG gamers to crash into your light walls, while you avoid theirs!
Snap the Old Navy logo anywhere (in store, on a bag, in the mail, online, even on TV!) to get instant surprises. And see the latest looks and how people are rocking them.
/ Associate Design Director
Kraft Mac & Cheese projects.
Old Personal Corporate Identity and website (http://douglasmenezes.com/wp/). Showcased in several design blogs and magazines. A few links below.